Introduction to Ershad
Ershad is an innovative platform that enhances the visitor experience at Oman’s heritage and tourism sites through the use of QR technology. Visitors can scan QR codes at key locations to access interactive guides, maps, multimedia content, and virtual tours, offering a more immersive and informative experience.
Mission and Vision
Our mission is to make Oman’s cultural heritage more accessible through seamless digital solutions. We envision a future where technology and heritage converge, providing visitors with an interactive, enriching experience that promotes preservation, education, and engagement with Oman’s history and traditions.
Sustainable tourism
Ershad promotes sustainable tourism by reducing reliance on printed materials and providing an eco-friendly solution to delivering information through digital platforms. This supports the environmental goals of Oman Vision 2040 by ensuring tourism practices align with sustainability standards.
digital transformation
The project also plays a role in digital transformation, introducing QR code technology to modernize visitor experiences at heritage and tourism sites. Ershad fosters interactive engagement with Oman’s cultural heritage, demonstrating how digital solutions enhance traditional sectors.
economic diversification
In addition, Ershad contributes to economic diversification by encouraging tourism growth and empowering local businesses. It integrates local services within its platform, driving engagement with restaurants, hotels, and small businesses, helping strengthen Oman’s tourism ecosystem.
